Listening to Oreos

      Oreos! Milk's favorite cookie. Everyone loves them, and why? They're a simple treat that has been around for decades. They bring us back to our childhood and we want to pass those memories on to our own children. And that is their value proposition: they're great with milk and they've always been there for us.
      Oreo has been around since 1912, how have they managed to stay relevant and how will they continue to be? One thing is for sure, they're fans love them and can't get enough. Is it even possible to be disappointed with an oreo?

People usually say cigarettes would likely be the post-apocalyptic currency, saying oreos would be implies this person thinks they are equally addictive and valuable to society.

There are many comments like this, saying something about eating a whole pack at once. The oreo-lover's shared taboo and a relatable saying to share.

Oreos bring back our childhood for a moment and inspires it's fans to get creative. Many customer comments mirror the playful disposition the company presents. Oreo takes the time to respond to many customer posts and do so in a casual, playful manner.

      Oreo's success is not all due to a fabulous product and long-standing reputation. They've maintained their relevance by being a very creative company, coming out with new flavors and different ways to adapt the oreo into other dessert products. They pay attention to their customers and market to them through multiple social media platforms giving their brand a  fun, kooky personality that appeals to oreo-lovers.

     Oreo is currently doing a 'guess the mystery flavor' competition and their customers are loving it! They are also simultaneously pumping up their Halloween oreo and jumping on any opportunity to respond the community's oreo related comments.

    Another thing to be admired about Oreo's marketing team is their ability to respond to advertising opportunities with a quickness. When the power went out during the 2013 Superbowl Oreo went straight to twitter to throw out this quip:

     While Oreo does a fantastic job at marketing to their main demographic, I can't help but wonder if they could be alienating a potential customer base with their playfulness. People who don't enjoy silly behavior may still like cookies. Also, they could expand their social media advertising techniques by incorporating more storytelling vs using primarily quips.


     By looking at Oreo's success we can see the value in creating a personality for your brand, marketing on multiple platforms, and taking advantage of opportunities for real-time marketing. Staying relevant takes round the clock maintenance, my hat is off to the team over at Oreo.
  








Citations:
https://www.thedrum.com/news/2016/07/10/marketing-moment-101-oreo-wins-super-bowl-dunk-dark-tweet
https://www.entrepreneur.com/article/335485
https://twitter.com/Oreo
https://www.facebook.com/OREOUnitedStates/

Marketing in the News

   

Imagine flipping through your phone one day and an ad pops up, with your face on it! You were never asked or even notified that you would be in the advertisement. That is what happened recently to Tik-Tok user, Elijah Jay. He is one of many creators on the site that post videos in hopes of achieving some measure of fame. The ad features a clip of him swallowing a 3ft long balloon, set to cycle over and over. While being put in this ad did bring him fame, who wouldn't feel violated at being given no notice or compensation.

Empathetic outrage is what initially drew me to this article. Tik-Tok, like many media platforms obtains the rights to what you publish when you sign up, however, that doesn't mean they shouldn't communicate with you when involving you in an ad campaign. It's just unethical. Tik-Tok is just a platform for people to perform on. Their business wouldn’t exist without these creators, so you’d think they would put more care into how they treat them

Tik-Tok is a wildly popular app used for sharing and sending short clip videos. Their value proposition would definitely include their large user base, with 203 million daily users, making it quick and easy to spread your own videos to millions of viewers.

I love the idea of putting their users in their ads, what better way to accurately represent the app? Although, the concept is not unique and, in my opinion, their ads blend in with all the others I see. Both Facebook and Snapchat are doing marketing campaigns in which they use real life users. How to make their ads stand apart from the others is probably the biggest challenge facing their marketing program. I don’t know what the solution is, but I know it’s not following the herd.

Who's That Girl?!

     It’s Shawna! I’m a pretty simple person, my world revolves around my two jobs, my critters and now school. In my free time I like to play games, hang out with friends and take my doggo, Balto, hiking. I’m in my second year of the accounting tech. program and am taking this class as part of the curriculum.

     My first introduction to marketing was from the TV series Mad Men, which portrays marketing as a hardball career ruled by out of the box thinkers, among other things. While I am drawn to the concept of a career that necessitates thinking creatively, the competitive nature is not my style.

     I'm not sure exactly what my end goal is career-wise, but my dream would be to run my own small business. No matter where I end up in the business field I imagine marketing knowledge would be applicable and could only benefit me.